VEXANIUM - Trusted Decentralized Marketing Ecosystem

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https://vexanium.bountyplatform.io/
VEXANIUM is a decentralized marketing ecosystem. It is creating a tokenized rewards and voucher platform with the ultimate goal of bridging the off-chain to on-chain gap for retailers and consumers, while also serving those that are already on-chain. The VEXANIUM Platform will revolutionize today’s voucher and rewards industries by solving their major pain points. At the same time, the VEXANIUM Platform will also enable blockchain businesses to reach their target audience better through decentralized airdrop campaigns. Ultimately, the platform will allow a whole new generation of retailers and consumers to enter the blockchain era, while also providing the most effective way for blockchain businesses to reach their target audience.

VEXANIUM will revolutionize this space by bringing the voucher and couponing industry on-chain. The blockchain based ecosystem which VEXANIUM creates will solve the major pain points that this industry faces today. The immutability, liquidity and decentralized nature of VEXANIUM will revolutionize this market while introducing a whole new wave of retailers and users to the blockchain era. The VEXANIUM platform will also naturally serve existing blockchain businesses in their user acquisition, activation and retention. 

The VEXANIUM Platform features 4 components:

1. Platform Voucher

The VEX Platform will allow businesses (offline, online and onchain) to create \ campaigns for acquiring new customers and rewarding existing ones, using the VEX token. VEX token. VEX token. This will be facilitated via the VEX web and mobile apps.

2. P2P Voucher Exchange

The VEX Exchange will allow consumers to trade vouchers among themselves and set their own prices. It is hosted within the VEX app.

3. VEX Cryptoexchange Integration

The VEX app features an integration with selected cryptoexchanges in order to allow users to directly trade their VEX token balance on the exchange.

4. Airdrop Platform

The VEX Platform will also allow blockchain companies to create Airdrop campaigns for acquiring new customers and rewarding existing ones, using the VEX token. This will be facilitated via the VEX web and mobile apps.


SOLUTIONS
  • Decentralized Marketing & Airdrop Platform

Traditional promo marketing campaigns are run on platforms that store data and run their service on centralized servers that are fully controlled by the company. This allows data to be manipulated or deleted. 

A decentralized platform allows retailers to communicate with users without the need for a central server. There is no central authority to process orders or lineup advertisements and marketing campaigns. By eliminating the central authority, the high fees charged by the middleman can be cut out. 
  • Blockchain Basis
Blockchain is a decentralized distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. It is a secure and reliable system that allows data transaction between all kinds of institutions or individuals with the absence of a central authority. Powered by techniques of cryptography, decentralized consensus, peer-to-peer network communication, blockchain prevents data from being tampered with or deleted. In promo marketing, utilizing blockchain technology allows users to make sure the information of a voucher or coupon cannot be modified or deleted once being published on the blockchain, enhancing the trust in the market system. 
  • Tokenization
A token is an encrypted pass that provides highly fluid access to services in a blockchain system. Token holders are able to exchange the tokens for goods or services in the ecosystem. A token has two key characteristics - it is encrypted and liquid. Utilizing cryptography ensures that each transaction is secured, the supply of tokens is limited and each transfer of assets is verified.

Applying tokenization to promo marketing brings transparency to the couponing and voucher industries by not only preventing fraud when redeeming a voucher but also fully disclosing the information of each marketing campaign and promotion. Liquidity is brought about by allowing trading of vouchers, coupons and loyalty points between users.


VEXANIUM ECOSYSTEM
  • VEXM Generator
VEXANIUM enables merchants to create their own tokenized vouchers (VEXM) easily by using VEXM Generator. VEXM is a smart contract based token standard, which has a similar function to ATP in Achain or ERC20 in Ethereum. The goal of VEXM Generator is to bring transparency to the marketplace by performing credible transactions that are trackable and irreversible without the need for third parties. Merchants can easily create their voucher tokens by editing parameters based on the contract template. All information of the token will be written in the VEXANIUM blockchain and can be reviewed any time at VEXplorer.
  • VEXplorer
VEXplorer is a blockchain browser allowing users to perform searches, API and analysis of the VEXANIUM blockchain. Each transaction, each block generated and the smart contracts that had already been entered into will be shown at real time in VEXplorer. As an example example, if a burger chain called Mburger were to issue a Voucher Token (VEXMburger), all the information of VEXMBurger such as amount of tokens generated, terms, number of redemptions, number of token holders will be displayed at VEXplorer.
  • VExchange
VEXchange is a crypto-crypto exchange platform for trading VEX tokens and all VEXM tokens. 


VEX TOKEN ECONOMY
  • VEX Token
  • Token Usage 
VEX are the tokens used to access services across the entire VEXANIUM ecosystem. The major uses of VEX tokens are:

(1) Service Fees for Merchant Token Generation
(2) Service Fees of Airdrop Campaigns
(3) Trading Tokens
(4) Trading Fees


TOKEN INFORMATION AND ALLOCATION 

VEX tokens will be issued as an ATP 1.0 Standard Token on the Achain Blockchain Protocol. ATP 1.0, the Achain token standard, is a technical standard used for smart contracts on the Achain blockchain.

The total amount of VEX ever created will be 1,000,000,000 VEX. 



Merchant Tokens (VEXM)

Merchant Tokens (VEXM) are created through on the VEXANIUM platform utilizing smart contracts. Tokens generated by different merchants will be named as VEXMerchant eg. VEXMB is the token of MBurger. The amount of VEXM tokens created will be decided by the merchant itself. And unlike VEX token, VEXM tokens are only tradable in VEXchange.



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